{"id":15149,"date":"2018-07-19T23:51:10","date_gmt":"2018-07-20T04:51:10","guid":{"rendered":"https:\/\/centricconsulting.com\/?page_id=15149"},"modified":"2023-05-23T13:35:30","modified_gmt":"2023-05-23T17:35:30","slug":"what-is-marketing-automation","status":"publish","type":"page","link":"https:\/\/centricconsulting.com\/digital-transformation-consulting\/marketing-operations\/what-is-marketing-automation\/","title":{"rendered":"What is Marketing Automation?"},"content":{"rendered":"<p class=\"intro-text\" style=\"text-align: left;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW231381059 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeClicked CommentHighlightClicked SCXW231381059 BCX0\" data-ccp-parastyle=\"intro-text\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ea894144-076d-4349-9c75-16fabfb2555c|71&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;intro-text&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;intro-text&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,268442635,&quot;24&quot;,335559740,&quot;240&quot;,201341983,&quot;0&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;]}\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeClicked CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;ea894144-076d-4349-9c75-16fabfb2555c|71&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;intro-text&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;intro-text&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,268442635,&quot;24&quot;,335559740,&quot;240&quot;,201341983,&quot;0&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;]}\">Marketing automation\u202fsoftware is<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\">, at <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\">its<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\"> core, <\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\">designed to simplify marketing processes for your organization by <\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\">providing<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\"> a platform that automates repetitive tasks<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW231381059 BCX0\" style=\"font-size: 1.5rem;\" data-ccp-parastyle=\"intro-text\">; but it can also do much more than that.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation addresses common challenges facing most marketing departments including:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Siloed, inconsistent, and unusable corporate data<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Lack of analytics, reports, and dashboards to show marketing performance<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">A high number of operational duties that detract from executing important strategic initiatives<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW232407155 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Marketing automation <\/span><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\">platforms help companies<\/span><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> streamline, automate, and measure marketing activities while increasing operational efficiency, driving engagement, and <\/span><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\">providing<\/span><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> better customer experience<\/span><span class=\"NormalTextRun SCXW232407155 BCX0\" data-ccp-parastyle=\"Normal (Web)\">s.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation tech streamlines, automates, and measures marketing activities increasing operational efficiency, customer engagement and conversions.<\/p>\n","protected":false},"author":57,"featured_media":0,"parent":15142,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"coauthors":[15009],"class_list":["post-15149","page","type-page","status-publish","hentry"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2025-03-27 02:26:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"author"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15149"}],"collection":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/comments?post=15149"}],"version-history":[{"count":0,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15149\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15142"}],"wp:attachment":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media?parent=15149"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/coauthors?post=15149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}